5 Reasons Why Your Website Should Have a Blog
Do you have a website? Do you dream of having more leads and business come from that website? Don’t we all! Well the answer may be pretty simple, you need an SEO-Optimized Blog! (And killer website copy of course.)
If you have a website for your business, you need a blog. It’s that simple! Blogging is not just some outdated trend of the mid-2000s. Blogging is a vital business tool that will help rank your website higher and higher on search engines galore. You know, like your old pal Google? Yes, that’s it! It’s time to pull yourself up from the depths of the internet search pages and start ranking higher than your competitors.
Do you know a small business owner or entrepreneur that doesn't want their website to rank high on a Google search? I don’t know any! But it’s time to put your wallet away, stop spending thousands of dollars on artificial web rankings, and build an evergreen blog that will bolster your website for years to come. Blogging will help propel your business forward. Let’s find out why.
According to HubSpot, B2B marketers that utilize blogs receive 67% more leads than those who do not. Plus, blogs have also been rated the 5th most trusted source for accurate online information.
If that’s not reason enough, here are five reasons you need a blog…
Drives Organic Traffic to Your Website
Many factors, including new, fresh content and relevant keywords on your website drive strong SEO (Search Engine Optimization) results. What is the easiest way to continuously add new content with industry keywords to your website? A blog! Every time you publish a new blog post, you add one more indexed page to your website, allowing it to rank higher and higher on search engines. The higher your website ranks, the more traffic it will likely receive. More website visitors means more eyes on your business! Blogging is the cheapest way to bolster your website organically.
2. Build Trust
What if your blog becomes a beacon of light and information for potential customers? They will begin to trust you and your business more, making them more likely to utilize your services or product! People like to do business with people, not corporations. A blog instantly humanizes you and allows people to get to know more about what you do. This helps you stand out from competitors as the go-to website and business for exciting, quality, and trustworthy information.
3. Convert Traffic into Leads
With more people visiting your website, it is now an excellent way to generate new leads in your business! It is important to remember to add a ‘Call to Action’ button to each of your blog posts and throughout your website so potential customers can interact with your business. This ‘Call to Action’ could be a form to obtain their email address and follow up with a newsletter, coupons, giveaways, etc.
Traffic to lead conversion looks a bit like this…
Visitors come to your website —> Visitors see a call to action —> Visitor clicks on call to action, which leads to a contact page where they fill in their contact information —> visitor submits the form and receives incentive —>
4. Results are Long Term
A blog not only helps your website today, but it helps it in the long run too. You spend a few hours putting together a rockstar blog post and sharing it with your networks, expecting a flurry of positive responses and leads. But instead, you’re greeted with crickets. Eeep! No need to worry. Your blog post will still do what it needs to, as it is now ranked and indexed in search engines.
While people may not have found that particular blog post valuable at the moment, there is no telling what the trends or news will be eight months from now. This post can continue to be visited as long as it is on the web. What comes around goes around. Have faith in the long-term content and plethora of indexed pages you build for your website!
5. Amplify Social Media Presence
Blogging for your business also creates new opportunities for your social media pages! Blog posts are great to share on social media networks like Instagram, Facebook, and Linkedin, letting your network know about your exciting work. This helps further expand your audience and can lead even more people to your website.
Plus, blog content can be repurposed into social media posts. Score! Anyone who has tried to keep up their business’s social media presence for longer than a month will relate to how hard it is to develop fresh content constantly. Blog posts offer an easy way to slice and dice information into digestible social posts.
So, are you itching to start your own blog now? You should be! And, if you aren’t the writing type and the thought of sitting down to write gives you the ick, we’ve got you! Visit our services page here to learn how Lucky Dog Media, LLC. can make your blogging dreams come true.
Ready to blog? Let’s chat.